What kind of media institution might distribute your media product and why?

The reason I chose IPC is because they are the rivals of Bauer who publish Kerrang and being able to start a brand loyalty would help sales greatly.

I believe that the best choice to publish my magazine would be one of the biggest publishers in the world. My reasoning behind this would be the content of the magazine would be greatly boosted because then you'll be able to afford interviews with the bigger bands and artists around the world, another benefit of working with the bigger company's would be
you'll be able to produce and distribute more magazines around the world meaning bigger profits overall. The only down sides I can see going with the bigger companies is there addiction to advertisements meaning the magazine might lose content to fit in more adverts.